Food for Fun

"How can design help to improve good food consumption?" Here's the most asked question of this semester. "How can we, as designers, contribute to increase and stimulate awareness of healthy food for young children?" This is the question that the 2nd and 3rd year students of design department Man and Activity at ...

Milk Factory

Getting milk directly from the cow’s udder to reconnect with nature is our vision of the future for dairy products. Changing people’s habits, however, requires consumers to relearn forgotten pleasures, such as rediscovering the real taste of milk, the kind that comes ...

Heinrich Böll Stiftung

Heinrich Böll Stiftung published a dossier about soil and meat. The Dossier about soil includes also the video "Let´s talk about soil (Part 1)" and "Better save soil (Part 2)"  made by Uli Streckenbach, who did ...

about urban agriculture, project and tools

agricolturaurbana.com it’s a web site where you will find best ever topics about urban agricolture and also you can dowload projects and insights. Blog IT/EN categories to find: AGRICULTURE biointensiva EXPO2015 FOOD...

“Das Wunder von Mals”

FILM presentazion: "Das Wunder von Mals" Ganz Südtirol wurde von Apfel-Monokulturen niedergewalzt. Ganz Südtirol? Nein. Ein von unbeugsamen Vinschgern bevölkertes Dorf leistet Widerstand ... Regisseur Alexander Schiebel erzählt worum es in dem Dokumentarfilm „Das Wunder von Mals“ gehen wird. ...

Eco-Social Design 2: Tools & Environments for Empowerment, (Self)organization & Participation

Here is the material from the 2nd Talk on Eco-Social Design, focusing on Tools & Environments for Empowerment, (Self)organization & Participation, and projects in the fields of / social web, collaborative tools & platforms / open source, open culture & DIY/DIT (Do It Together) / spaces & events for social ...

Eco-Social Design 1: Relevant Information & Honest Propaganda

Here is the material from the 1st Talk on Eco-Social Design, focusing on / communicating complex eco-social & political issues in concise & attractive ways / good advertisement, (de)branding & campaigning to promote for sustainable lifestyles & economies and for eco-social/political actions in other words: / from DATA to INFORMATION to STORY to ...

Eating Animals — a book on today’s meat industry

Eating Animals by Jonathan Safran Foer was released in 2009, after the author’s first-time fatherhood beckoned. It was written with the goal to learn more about where the meat for himself and his family comes from. Focusing on the modern way in ...

The master starts from Milan, World

On Monday the 5th of October 2015 the new Master in Eco-Social Design will officially start. Students and teachers will inaugurate the Academic Year with an excursion to the Expo and to TerraMadreGiovani-WeFeedthePlanet (www.wefeedtheplanet.com). This excursion is a way to get promptly involved in our design oriented hands on reflection on ...

Sculpture as Visualization to Raise Awareness on Food Consumption

Itamar Gilboa sculptured everything he eat in one year. For his part, Gilboa says the project did change his behavior. He cut back on meat, added more vegetables and took stock of how much wine he consumed. “Before, I used to open ...

FOOD. CHOCOLATE. DESIGN.

“Ogni arte […] riguarda il far venire all’essere e il progettare, cioè il considerare in che modo può venire all’essere qualche oggetto di quelli che possono essere e non essere. Aristotele” FOOD. CHOCOLATE. DESIGN. è un progetto che parla di cibo ma non solo, di gusto con la G maiuscola, di qualità e talento ...

Bar Luce – designed by Wes Anderson, the Director of “The Grand Budapest Hotel”

Designed by film director Wes Anderson, Bar Luce recreates the atmosphere of a typical Milanese cafè. Although his movies often favor symmetrical tableaux, Anderson feels that ‘there is no ideal angle for this space. It is for real life, and ought to have numerous good spots for eating, drinking, ...

Gesundes Gemüse

Das Gemüse gesund ist weiß jeder......

Exposing The Shocking Truth About Meat Glue

picture: https://www.google.it/search?q=meatglue&source=lnms&tbm=isch&sa=X&ved=0CAgQ_AUoAmoVChMI1_iekYGJxgIVC7UUCh0uyACx&biw=1696&bih=782#imgrc=XqdQsCs3vU6ZbM%253A%3BdZfe1pDUcbpLLM%3Bhttp%253A%252F%252Fkitchenmusingsblog.files.wordpress.com%252F2013%252F03%252F6a00d83451bb1e69e200e553a6bc098834-pi.jpg%3Bhttp%253A%252F%252Fkitchenmusings.com%252F2008%252F07%252F06%252Fmeat-glue%252F%3B3056%3B2296

Zu gesund?!

Gesunde Ernährung kann auch schnell zur Sucht werden, zu viel ist eben auch nicht immer gut.  

Big Macs make big children!

The main focus of this guy is to forbid advertisement on Sport Events for Fast Food. Also he wants a shocking packaging, in some cases probably helpful! Maybe a little step that prevents the society of getting more fat ...

Italians open their kitchens

As we speak there are fantastic culinary events Happening in Italy's kitchens! Watch the video!

Nahrungsmittelproduktion in der Stadt – ein Zukunftsmodell aus Berlin

Ein Berliner Start-Up Unternehmen erzeugt umwelt- und klimafreundliche Lebensmittel für die Stadt. Fischzucht und Anbau von Biogemüse werden intelligent kombiniert, es könnte zukunftsweisend für die Welternährung sein.

Hunger aktuell

Laut Welthungerbericht der Vereinten Nationen sinkt die Zahl der Hungernden, aber noch immer haben fast 800 Millionen Menschen nicht genug zu essen. Als Grund für die positive Entwicklung gilt unter anderem das Wirtschaftswachstum in Ländern wie Vietnam.

Food Styling: Some simpleTricks for Beginners

As a two-time award winner from the International Association of Culinary Professionals (“IACP”), Kim Kissling is one of the leading food stylists in the industry. In this article she tells you the most essential aspects, you have to take care of, when photographing your last culinaric creation.

Cereal – the most beautyful food magazine I know

The magazine, published twice a year, is divided into city-specific chapters. Each chapter comprises features on places, people and products, paired with striking photography. An interlude section, included in every volume, features a selection of style and culture articles.

Tasty Styles

A compilation of quite diverse styles that could go well along with good food (by Kris & Gianluca). Buon Appetito! (obacht: huge page with big images; links often point to google image searches; find better sources / books yourself). PUKKA offers tasty teas, which are eco-fair ...

Food & Money

Food watch explains the effects of speculation on agrarian goods.

Meat, deconstructed

A good overview about the current state of research on meat substitutes, by Alistair Gee.

A cookbook like no other

Israel's kitchen carries the influences of an incredible number of cultures inside. Jerusalem: A Cookbook additionally combines traditional and contemporary recipes. It is definitely one of the best cookbooks I know.

Go wwoofing

Interested in experiencing the live and work in an organic farm? WWOOF is an exchange - In return for volunteer help, WWOOF hosts offer food, accomodation and opportunities to learn about organic lifestyles.

Adam und Epfl

Citizens of the Obervinschgau founded an initiative against the proliferation of intensive fruit-growing to make the inhabitants aware of the its risks for the region.

Jetzt oder nie: Gastrosophie!

Harald Lemke spricht über die notwendige Revolution, die am Tisch beginnt, aber nicht dort endet. Im Interview im Schrot & Korn bringt der gelernte Philosoph vieles eloquent auf den Punkt, so auch die Macht der VerbraucherInnen: Wir entscheiden. Die Käuferklasse ist sehr mächtig. ...

Choose your poison carefully… :)

picture: https://www.google.it/search?q=Choose+your+poison&source=lnms&tbm=isch&sa=X&ei=Ma9KVcP5IsbmUuLGgdAC&ved=0CAcQ_AUoAQ&biw=1696&bih=782#imgrc=del4vaE7WkL3LM%253A%3B7VDkCisXzqLt7M%3Bhttp%253A%252F%252Fupload.wikimedia.org%252Fwikipedia%252Fcommons%252Fc%252Fcf%252FWaste_sign.jpg%3Bhttp%253A%252F%252Flisavooght.blogspot.com%252F2015%252F04%252Fletter-e-choose-your-poison.html%3B224%3B225

Expo contribute

picture: http://blog.bodycandy.com/2012/03/15/masters-of-modification-maria-jose-cristerna-transformation/vampire-teeth/

The Multinationals

Read also: http://www.ilfattoalimentare.it/oxfam-scopri-marchio-multinazionali-pianeta.html

Le ricette dei designer.

"Le ricette dei designer" è una collana di libri che copre le diverse portate di un vero pranzo di design, con sette titoli monografici e una raccolta finale. Architetti,progettisti e creativi hanno modo di confrontarsi con il cibo. Ognuno di loro presenta una ricetta personale corredata da studi,bozzetti,work art sul piatto ...

Cucina giapponese für Anfänger.

Moé Takemura,designer giapponese che ha appena concluso un master di Industrial design in Svezia,è l'autrice di "Guide to the foreign japanese kitchen", letteralmente "Guida alla cucina giapponese straniera". Il suo libro non ha infatti la pretesa di essere l'ennesimo libro sulla cucina giapponese.In 30 ricette ci mostra la composizione del ...

Coltivare mentre si aspetta il treno

In Giappone, recentemente, sono stati creati degli orti sul tetto o nelle vicinanze delle stazioni dei treni di varie città, tra cui la più grande Ebisu ma anche Ogikubo, Toda, Hachio ji e Takasaki a Tokyo. Il progetto si chiama Soradofarm (che vuol dire la via del cielo)  di cui potete ...

Drunk Food

https://youtu.be/O51azh8t_pg We all know the feeling when you head home on a drunken night, desperately craving some food. YouTube channel BuzzFeedYellow gave us an interesting insight what people all around the world stuff in their bellies when in that situation. And guess what's the Germans favorite? Currywurst with Fries and lots ...

Expo = Oktoberfest + Staatsbankett + Markenwelt

Ausgezeichneter Artikel im Feuilleton der Süddeutschen Zeitung vom 2./3. Mai über die Expo in Mailland. Das Fazit der Autorin Laura Weißmüller: Was also bleibt von der Expo und den Beiträgen der 148 teilnehmenden Nationen und Organisationen? Vermutlich nicht viel außer einem gewaltigen Brachland und dem Wissen, dass die Welt nur ...

The Handburger

Super creative, Singapore-based, design studio Couple created the visual identity, packaging and space graphics for Handburger, a burger joint in Singapore. For a fun and innovative approach to branding the company Couple produced it entirely out of paper, highlighting the artistry ...

Wikuausschnitt

What lies behind

  http://youmedia.fanpage.it/video/ab/VTqYU-SwGneNp1S1 Da me li chiamano "Sensi di colpa", ma forse sarebbe meglio "Consapevolezza".

Adotta un albero

Dopo aver calcolato quando kg di CO2 si emettono in una sola giornata, si può ben pensare di rimediare e come?! Adottando un albero, molto semplicemente! In Senegal, in Burkina Faso o persino in Italia, la scelta è ...

Lovely Package Blog

"Graphic patterns and unusual shapes emphasise the novelty of the package content, and sometimes go so far as to make the packaging itself a coveted object." Boxed and Labelled_New Approaches to Packaging Design

The importance of Urban Gardening for the worldwide food security

Although urban and peri-urban horticulture (UPH) is a reality in most developing cities, it often goes unrecognized in agricultural policies and urban planning. The essential first step towards sustainable management of urban and peri-urban horticulture is the official recognition of its positive role in urban development, particularly in the ...

GENESIS – Sebastiao Salgado

Masterpiece of photography This project aims at finding the origins of the world again by discovering populations, animals and worlds which escaped the contemporary world.

Refugee Women’s Restaurant

The 28 years old Nikandre Kopche is offering to migrant women the great possibility to start a new life thanks to her restaurant in London. More info here. Well done Nikandre! :)

Colorfood!

Alison Anselot is a photographer who lives in Belgium and Pantone is her photographic project, in which she matches colours of different foods with the Pantone ones. Hope you like it :)  

“AVANZI POPOLO” alla riscossa!

Uno spazio virtuale, uno spazio fisico itinerante e...le persone! Ecco gli ingredienti necessari per combattere gli sprechi ed aiutare i più bisognosi, tutto grazie ad un bellissimo progetto made in Bari che promuove il consumo critico, il risparmio e la cultura ...

Did someone say BEER?

Here an interesting post about the problems of Beer (in Italian).

A’ Design Award – Packaging

Find out the winner for the A' Design Award.. Really cool ideas..  

Attenzione! Pane in via d’estinzione!

Diversi sono i cibi che, in Italia e nel mondo, si stanno estinguendo. Tra questi, il pane toscano di Marocca Casola. Per saperne di più http://www.oggi.it/cucina/gallery/cibi-in-via-di-estinzione-le-foto-di-oliviero-toscani/?foto=3#gallery

How sugar affects the brain

really nice description and the graphic is well done. english language

Möhre, Hühnchen, Kuchenteig. Das gesunde Mach- und Sachbuch für kleine Köche

found on design made in germany

veggi day stuttgart

  found on design made in germany

Burgers & Hip Hop – Identity

found on design made in germany

man showes how he slaughtes his pig

A couple bought a farm to grow their own vegetables. Later on they got pigs. In this two videos on this page the man shows how he slaughts his pigs.

mc donald’s is going down

this video is about image, a new concept, numbers and the change by the costumer

wasser ist kostbar

welthungerhilfe

“Die Geschichte des Essens” in 3 Gängen auf ZDF.de

"Von der Steinzeit bis heute" Vorspeise | Hauptspeise | Nachspeise (kommt demnächst). "Hauptspeise" habe ich gesehen = unterhaltsam, auch lehrreich, aber weder tiefgründig noch kritisch. Kein Vergleich mit Kubelka, den man/frau unbedingt sehen und hören sollte. Runterladen lassen sich fast alle Sendungen ...

Cook Together!

A little bit rhetorical but still emotional, this video promotes the value of sharing experience remembering us one of the main issue of food.

the ignorance of humans about intelligence of plants

The roots of plant intelligence = a fantastic, funny and enlightening talk of Stefano Mancuso, who is running the Laboratory of Plant Neurobiology . Enjoy!

Mai pensato ad un cambiamento drastico di menù?

Sei da sempre onnivoro ma ultimamente ti fai qualche domanda sulla situazione degli allevamenti in Italia e sullo sfruttamento degli animali in generale? Se i sensi di colpa iniziano ad essere forti ed hai bisogno di una mano sul sito "cambia ...

Make Cheese, not War!

Gefunden auf der Seite "Im Gespräch: Martin Pircher vom Käsefestival im Ahrntal" auf Gourmet Südtirol, über das Käsefestival Ahrntal, das leider erst nächstes Jahr wieder statt findet. Im abgelegenen ...

A Bolzano: Forèst, Food Opera

Il compositore Matteo Franceschini ha realizzato, su commissione della Fondazione Teatro Comunale e Auditorium, un’opera dal concetto innovativo e unico nel suo genere: una “food opera” dal titolo Forèst, spettacolo capace di sovrapporre il piacere per la musica con quello per il gusto....

The relative perception

How the presentation of the food and the communication can change our taste! An "italian" experiment!  

Food Exhibition @ Triennale @ Expo

The exhibition Arts & Foods. Rituals since 1851, running from April 9 to November 1, 2015, is the first section of the EXPO 2015 to open, as well as the only thematic area of the Expo located in the center of ...

agriculture = integral part of urban life

10 tolle Beispiel aus der ganzen Welt über lokale Produkte.

Smarter Food from smarter crops

The research of IBM doesn't stop to computer. IBM engineers have developed many systems in order to: reduce fruit and vegetables waste, prevent porks diseases... let's take a look! http://www.ibm.com/smarterplanet/us/en/food_technology/article/food_technology.html

Banana Wall

A great example of Graphic linked to Food, a project by Stefan Sagmeister. Here further information about the project.

Pukka Tea – Beautiful Graphic Packaging

Here a great idea of a good product: Pukka Organic Tea! Pukka products bio Tea, it tastes intense and it is wrapped up in beautiful designed paper boxes.

“Taste the Waste” – see the movie!

Why do we throw away so much food? And how can we stop this kind of waste? These are the questions behind the movie "TASTE THE WASTE" A film by Valentin Thurn

app per condividere e non sprecare cibo

  Qui un'articolo che illustra le app (tutte italiane) per la condivisione di cibo in eccesso e la filosofia che c'è dietro. Qui alcuni link a queste app: - breading.foundation/ - www.bringfood.org (sviluppata a Trento ...

Perverse Verschwendung im Kino

"Taste the waste": Die Verschwendung großer Industrienationen zeigt Valentin Thurn in seinem Film im Rahmen von "Vom Einkaufen zum bewussten Erwerb".   17.04.2015 um 20:00 Uhr (Auditorium Langer, Piazza Montessori-Platz 7)   Proiezione film sullo spreco alimentare e su come evitarlo a cura ...

Forced to eat waste?

Does food turn bad at the exact day and time of the expiration date? According to this assumption supermarkets throw away goods that exceeded the best-before date. "Tasty Waste": To raise awareness among people that is is not true, youngCaritas cooked food using ...

Genius ice cream pack for woman with PMS

Texas based graphic designer Parker Jones has created a series of ice cream labels that really connect with women who struggle during that time of the month. If nothing else, they are brutally honest.  ...

Gemüse überall: Balkon, Fensterbrett, Keller, …

Gemüse selber anbauen macht nicht nur Spaß, sondern gibt uns auch ein kleines Stück Unabhängigkeit. Doch wer in der Stadt wohnt, hat dafür meist nur begrenzte Möglichkeiten. Utopia zeigt kreative Wege, wie man eigenes Gemüse auf dem Balkon, dem Fensterbrett und sogar im Keller anbauen kann.

DO play with FOOD!

  Here there are some nice and funny examples of edible art. Enjoy your meal!

Cibo= identità.

In questo  interessante articolo viene sottolineato come ciò che mangiamo è il risultato di ciò che siamo,ciò che ci piace,la nostra cultura,le nostre esperienze,le nostre amicizie e tutte le piccole cose che formano un essere umano.Il cibo diventa quindi importantissimo nel momento in cui si emigra in un nuovo luogo ...

Una playlist alimentare.

Una selezione delle più importanti e interessanti ted conferences sul cibo e l'alimentazione. Enjoy!  

Über Essen, Design, Menschen und andere Tiere

Peter Kubelka auf dem HfbK Symposium "Warum gestalten?" - unbedingt ansehen.

What about Slow Wood?

Slow Wood is a (not only) food design project by Studio Fludd. Click the link and discover a wooden and tasty world! http://slowwood.tumblr.com/    

STILLLEBEN (mal anders)

Die aus Finnland stammende Künstlerin Diana Luganski zeigt auf einer tollen Art und Weise ihren Umgang mit Alltagsgegenständen und Essen.

some more inspiring examples (commented)

http://adsoftheworld.com/media/outdoor/netshoes_storeA lot in a small space - oxymoron http://adsoftheworld.com/media/ambient/green_cup_coffee_100_traceable_wakeup_calls This is a way to realize something that few of you thought about - very relevant for us http://adsoftheworld.com/media/ambient/ontario_pharmacists_association_pharmacists_offer_more Questions on prescription http://adsoftheworld.com/media/ambient/aids_concern_hong_kong_can_you_smell_the_prejudice Quite relevant for us http://adsoftheworld.com/media/ambient/shopping_da_ilha_instant_change An interactive display w/out high tech: the viewer is engaged in ...

Gesunde, lokale & leckere Kantinenverpflegung?

Das klingt wie ein Widerspruch in sich. Doch das verspricht Kulindando. Sollte man/frau mal genauer ansehen und testen. Klingt jedenfalls wie eine Marktlücke. Und präsentiert sich so als ob auch die junge Otto-Normalverbraucherin darauf einstimmen kann – nicht mein Style, aber vielleicht genau richtig, um nicht nur in allzu ...

Campaign Poster playing with Space

Inspiring collection of outdoor posters and billboards that play with the environment they are placed it.

Il bullo ce l’ha piccolo

Oliviero Toscani, da sempre fotografo/comunicatore fuori dagli schemi, spiega la differenza tra uomo e bullo usando solo una banana e un pisello, in una campagna pubblicitaria promossa nel 2009 dalla Provincia Autonoma di Bolzano. Semplice, diretto, efficace.

Una presa al Coll(i)o

Ecco cosa serve, secondo Oliviero Toscani, per svegliare gli Italiani (in questo caso i Friulani), per spingerli ad investire con passione. Lui propone un'immagine che sveglia: una studentessa svedese di colore, a seno nudo, promuove il Collio, uno dei vini bianchi più buoni del mondo. Lo slogan provocatorio "L'unico Bianco ...

Interessanter WIKU – Beitrag zum Thema Biowein

Wikuausgabe vom 25.03.2015  

What do you think about this? :)

photo: http://blog.cbeloch.de/2013/02/sprout-der-wachs-mal-stift.html Thank's for the link Arch. Pinzger :)

Bean breakthrough bodes well for climate change challenge

Beans have been a casualty of rising temperatures. But the new variety, developed through natural breeding, is more resilient to heat and drought.

The Problem Of Palm Oil

An interesting article in Italian that gives a background of the actual situation of the production of Palm Oil. IS IT REALLY NECESSARY?   http://www.thepostinternazionale.it/mondo/italia/il-business-dell-olio-di-palma

Eat Well Guide – An inspiring project from America

"Eat Well Guide – a free, online directory of farms, stores, restaurants, CSAs and other sources of sustainable food throughout the US and Canada. By simply entering a zip code, users can find sustainable food locally or along a route when traveling. The Guide includes 25,000+ handpicked, curated listings, and ...

Virtual water and food

Here you can find extremely precise data about the water-foodprints of single nutrition products.

Investigate food

All about corporate farming in the USA, agribusiness and massive food production. Food Inc is a 2008 American documentary film directed by Robert Kenner.

Banco Alimentare is just good

I really like Banco Alimentare for their simple yet revolutionary approach to the issue of overproduction. What they do is they collect refuse from supermarkets and they give it to who needs it. Nobody knows anything about them, and nobody cares. I see this as an example of good design, while ...

Slow-wood Slow Food

discover the super idea of studio fludd, in Slow Wood unconventional panino!    

Egalité! Fraternité! RESTAURANT!

Do you want to descover who first invented the "restaurant"? Legend has it that a soup salesman named Boulanger opened the first modern restaurant 250 years ago in Paris, but... These stories serve up reminders that today’s concept of a restaurant was never ...

Packaging no more!

Also Italy has started follow the example of many other countries where there are developed new supermarkets that do not use any kind of packaging reducing waste of materials and environmental pollution. There are already 34 stores all around the country. Check out this article and look if there are ...

Seed Vicious, semi di resistenza al Leoncavallo

(da il Manifesto del 22/03/15) Agricoltura. Oggi e domani (dalle 13 alle 20) La Terra Trema e Civiltà Contadina chiamano a raccolta al centro sociale di via Watteu (Milano) contadini liberi per un libero scambio di semi, esperienze ...

Trip inside my favourite burger

I love Burger King. They are always so nice with me. My favourite hamburger is the Steakhouse. Fresh beef grilled on high heat, tasty roasted onions, crispy bacon, tasty BBQ sauce and fresh tomatoes and salad. I love the Steakhouse. Today I ...

UN – Zero Hunger Challenge

http://www.un.org/en/zerohunger/challenge.shtml

Organic makes the difference

Check this video at 16:25 (21:16 to go straight to the point). You will meet a normal clod of earth and her organically grown twin. Wow! Organic farming makes difference. A huge one. A difference comparable to the one between a ...

Umweltverschmutzung und Umdenken© (für Updates bitte Quellen prüfen)

Umweltverschmutzung und Umdenken Bildquelle: http://androphilia.tumblr.com/post/20457411831/ego-versus-eco

Bees 1 – Mankind 0

As I see it, bees solved the problem of architecture way before we were able to light a fire. Here's why in 2D and in 3D, wonderfully explained by the Moody Institute of Science.

Extra virgin olive scam

Do you like the green and flavourish bottle of Extra Virgin olive oil you can get at the supermarket for 5€? Lucky you! As The New York Times reported in january, many of the aforementioned bottles have little ...

Robben essen | Mangiare foche | Seals eating

Bavarians do not worry, I'm not talking about your beloved striker here. I'm talking about actual seals: the beloved, cute, little animals. In one of my musical peregrinations through the web I recently discovered Tanya Tagaq, an Inuit throat singer who collaborated, among others, with Bjork. She has recently put out ...

Pietro Barilla’s ads form part of your brain

In this documentary broadcasted by La Storia siamo noi, they explain how working class hero Pietro Barilla's advertising for pasta accompaigned Italian anthropological evolution between 1958 and 2013. The documentary is in Italian.

What the hell are GAS?

In this case GAS doesn't stink, to the contrary, it stand for "Gruppo di Acquisto Solidale" (Solidarity Purchasing Group), by which consumers buy excellent food (and other things) directly form producers. They form a community – the groups of consumers, together with ...

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