Food for Fun

“How can design help to improve good food consumption?” Here’s the most asked question of this semester. “How can we, as designers, contribute to increase and stimulate awareness of healthy food for young children?” This is the question that the 2nd and 3rd year students of design department Man and Activity at Eindhoven Design Academy asked to themselves.

The students looked into possible, sensible solutions to make young children aware of healthy food. Children are often exposed and challenged to make choices that are food related in all kinds of environments: at home, at school, and in public areas. Solutions the students came up with varied from products to services and orchestrating an event.
The aim of the project was to organize an exhibition for these children to improve their awareness of food. In a design pitch, ten ideas of installations were selected by a jury. These ideas were developed by the students in groups and were exposed from January 15 until 17, 2013. Children from 6 to 9 years old from different elementary schools in Eindhoven were invited to come to the temporary exhibition in which they learnt about healthy food through different designs and activities.