Waze is a 100% free turn-by-turn GPS navigation application that provides real-time traffic updates, plus all kinds of cool social and geo-gaming elements that actually make commuting fun. Wazers can actively update one another on traffic, police traps, construction, speedcams and more – and because it’s user-generated, the more people who use it, the better (and more addicting) it gets!
Just drive! when million of users drive using waze they’re simply creating and updating maps, with realtime data as traffic, police etc etc. Using Waze is also a game experience: you earn points (to get more ability as user) unlocking bonus on the map, simply driving to a specific spot. Waze is a project of Ehud Shabtai, a software engineer with a degree in Philosophy and Computer Science from Tel Aviv University, is completely free, is user generated…what is its business model? The navigable data market is a huge market and their current business model involves selling our data set (maps, traffic, etc.) to relevant third parties while keeping the service free for individual users.